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Canva: More Than a Design Tool
The Importance of Credit Scoring
The decision to approve or reject a loan for an applicant, can determine whether the financial institution will make a profit or suffer losses. This alone explains the importance of being able to predict the possibility of loan default and credit scoring. There are many decisions that lenders should make prior to and after extending a loan that have direct impact on their profitability, so only a data-driven and factual approach to this matter can minimize the associated risks.
Pre- Processing & Exploratory Data Analysis
In the first stage of this project, the dataset was prepared for
Design Templates
For non-designers, a big question might be where to start, or might be hard to come up with ideas. Canva has solved this problem for its users by providing them with pre-designed templates catered for different use cases from presentations and posters to reports and social media content.​
Drag-and-Drop Editor
The easiest and most intuitive computer command is the drag-and-drop feature and Canva has made this the main way for its users to interact with the platform. Anything from pictures and texts to stickers and icons can easily be added to the design with a simple task.
Media Library
​ One of the biggest challenges fo a non-designer would be creating everything from scratch or finding the perfect pieces and putting them together to create a design. With an extensive media library, Canva users can easily find a wide range of graphics, shapes, and even video clips to use in their creation.
Collabortion
Canva allows real-time collaboration on designs, just by sharing the link or inviting users to the file. Knowing that this platform is vastly used by university students for group projects or companies’ design teams, the simplicity of the collaboration process is a advantage for this product. Expoting the deisgn is also convenient, as Canva has options to download the project is various formats, reducing the headache a lot of designers might have to go through.
Brand Kit
Understanding that some design teams of companies or small businesses are the users of the platform, Canva has added the brand kit feature that makes the experience much more seamless for these users. By using this feature, they can define and store their brand assets, from logo and colors to fonts and designs. This ensures brand consistency for these teams and offers them further customization of existing Canva templates
Integration
Canva has templates and many visuals in its media library specifically catered for designing social media content. However, it did not stop here and took a step further to address the needs of this category of users, by offering integration into platforms like Facebook, Instagram, and Mailchimp to allow direct publishing of their content on these platforms.
Use of AI
As AI has become he new trend for business and is staring ti get integrated into varius products, Canva has made sure to not ba an exception to this and has defined some interesting use cases for AI on its platform. Today, Canva users can describe pictures or media content they want and the generative AI feature can produce it for them, making design easier than it was before.
User Personas
John: Small Business Owner
Goals
Needs visually appealing and cohesive sets of graphics that accurately represent the brand and can be regenerated easily for future designs to maintain consistency among designs and different platforms.
Pain Points
John does not have the expertise to create professional designs using complex platforms and cannot hire a graphic designer. He needs a user-friendly design tool that allows him to create polished designs quickly and cost-effectively.
How Canva Helps
It offers a wide range of customizable templates that match the brand identity. Using the Brand Kit feature, John can ensure there is consistency in branding across all designs. Canva will eliminate the need for specialized knowledge of design tools and makes the process much faster for John.
User Journey
Registration
Discovering Canva through recommendation, online search or word of mouth
Visiting the Canva website/downloading the application
Registering for a new account using their email or other accounts
Choosing a Design Project
Selecting the category of their project from the list (presentation, report, Instagram post or story, ...)
Directed to the design page and given various recommendations from the template and media library, can choose to start from scratch or apply a template
Refining
Reviewing the design and making adjustments
Changes are automatically saved
Previewing the design and seeing the final outcome and ensuring the quality
Exploration
Going on Canva’s guided tour and finishing the onboarding tutorial
Exploring the key features, existing templates, media library, and customization options
Getting to use the f=drag-and-drop editor and other tools
Customizing the Design
Utilizing the media library, upload feature, and text editor to make changes to the chosen template
Continuing to customize the design by changing fonts, colors and layouts to achieve the desired visual
Collaboration
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